Digital health – a new medical cosmology? The case of 23andMe online genetic testing platform

This article argues that commercial digital health platforms and devices commodify participatory features of the digital creating a new medical cosmology. Drawing on sociology on medical cosmologies, research on digital media and marketing and an analysis of the 23andMe online genetic testing platfo...

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Bibliographic Details
Main Author: Paula Saukko
Format: Default Article
Published: 2018
Subjects:
Sociology not elsewhere classified
Other human society not elsewhere classified
Other language, communication and culture not elsewhere classified
untagged
Language, Communication and Culture not elsewhere classified
Studies in Human Society not elsewhere classified
Sociology
Online Access:https://hdl.handle.net/2134/32616
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https://hdl.handle.net/2134/32616

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