Julie and the cybermums: marketing and women voters in the UK 2010 General Election

Certain groups of female voters have long been recognised as potentially vital to deciding the outcome of elections. This paper explores and compares efforts made by the British Conservatives to focus on addressing the concerns of mothers with children. The party made a significant attempt to cultiv...

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Bibliographic Details

Main Authors:	Emily Harmer, Dominic Wring
Format:	Default Article
Published:	2013
Subjects:	Other human society not elsewhere classified Other language, communication and culture not elsewhere classified Campaigning New media Targeting Voters Women Language, Communication and Culture not elsewhere classified Studies in Human Society not elsewhere classified
Online Access:	https://hdl.handle.net/2134/13444
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