Selling socialism: the marketing of the 'very old' British Labour Party

The present incarnation of Britain’s leading social democratic party as ‘New’ Labour underlines the relevance and importance of marketing to politics. Management discourse now permeates the modern electoral process. During the 1990s leader Tony Blair aided by key acolytes such as Philip Gould and Pe...

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Bibliographic Details

Main Author:	Dominic Wring
Format:	Default Article
Published:	2001
Subjects:	Other human society not elsewhere classified Other language, communication and culture not elsewhere classified untagged Language, Communication and Culture not elsewhere classified Studies in Human Society not elsewhere classified
Online Access:	https://hdl.handle.net/2134/1085
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