From mass propaganda to political marketing: the transformation of Labour Party election campaigning

The rise and growing importance of political marketing is self-evident in many of the major western democracies. The innovative Conservative party campaign effort of 1979 is sometimes referred to as a major watershed in the development of the phenomenon in Britain. Results of that election proved a...

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Bibliographic Details

Main Author:	Dominic Wring
Format:	Default Book chapter
Published:	1996
Subjects:	Other human society not elsewhere classified Other language, communication and culture not elsewhere classified untagged Language, Communication and Culture not elsewhere classified Studies in Human Society not elsewhere classified
Online Access:	https://hdl.handle.net/2134/1107
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