The globalisation of Western advertising: a case study of the impact of imported advertising on cultural values in Malaysia

The globalisation of Western advertising: a case study of the impact of imported advertising on cultural values in Malaysia

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Bibliographic Details
Main Author: Azizul Halim Yahya
Format: Default Thesis
Published: 2001
Subjects:
Other human society not elsewhere classified
Other language, communication and culture not elsewhere classified
Malaysia
Globalisation
Imported advertising
Cultural values
western advertising
Language, Communication and Culture not elsewhere classified
Studies in Human Society not elsewhere classified
Online Access:https://hdl.handle.net/2134/7568
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