The order of ordering: analysing customer-bartender service encounters in public bars
This thesis will explore how customers and bartenders accomplish the service encounter in a public house, or bar. Whilst there is a body of existing literature on service encounters, this mainly investigates customer satisfaction and ignores the mundane activities that comprise the service encounter...
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| Format: | Default Thesis |
| Published: |
2014
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| Online Access: | https://hdl.handle.net/2134/14293 |
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