Dynamic model of advertising and product differentiation
This paper analyses a differential game of duopolistic rivalry through time where firms can use advertising and price as competitive tools. Two cases are considered whereby: (1) advertising has the main effect of increasing market size and firms differ in production efficiency; (2) advertising has b...
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| Format: | Default Article |
| Published: |
1998
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| Online Access: | https://hdl.handle.net/2134/2043 |
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