Conceptual framework for market positioning of new products by East European companies (1989-1992)

During the past few years there has been a move away from centrally-controlled economies in Central and Eastern Europe and towards their replacement by free market economies. As a result of the abandoning of the central planning system East European companies have lost major long established markets...

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Bibliographic Details

Main Author:	Violina I. Ratcheva
Format:	Default Thesis
Published:	1995
Subjects:	Other commerce, management, tourism and services not elsewhere classified untagged Business and Management not elsewhere classified
Online Access:	https://hdl.handle.net/2134/26865
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