A content analysis of financial advertisements

The main objective of this thesis is to expose the present format assumed by financial advertisements. This objective was met by content analysing all financial advertisements which appeared in two years copies of the Investors Chronicle. The specific issues addressed in meeting the research objecti...

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Bibliographic Details

Main Author:	Justin P. Challinor
Format:	Default Thesis
Published:	1994
Subjects:	Other commerce, management, tourism and services not elsewhere classified untagged Business and Management not elsewhere classified
Online Access:	https://hdl.handle.net/2134/15873
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