Marketing leisure services
This thesis discusses the extension of the marketing concept, marketing and marketing management to the service sector of the economy. The study begins with an explanation of the current literature about marketing in the service sector. As the sector includes a large number of different industries,...
Saved in:
| Main Author: | |
|---|---|
| Format: | Default Thesis |
| Published: |
1981
|
| Subjects: | |
| Online Access: | https://hdl.handle.net/2134/27421 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|