An investigation into the attitudes of specialist sports retailers towards sponsorship of local sport
A summary of the field of sponsorship in general and significant prior research is undertaken in order to reveal areas relevant to the specialist sports retailer's involvement in local sports sponsorship. Subsequently, a model is developed of retailer attitudes towards local sports sponsorship...
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| Format: | Default Thesis |
| Published: |
1983
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| Subjects: | |
| Online Access: | https://hdl.handle.net/2134/32884 |
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