Growth and returns to new products and pack varieties: the case of UK pharmaceuticals

We use quarterly sales data from the UK pharmaceuticals market between 2003 and 2013 and estimate the impact of new introductions, i.e., new products and pack varieties within an anatomical therapy class on business unit growth. Using a dynamic lag adjustment growth model that accounts for endogenei...

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Bibliographic Details
Main Authors: Anna Rita Bennato, Farasat A.S. Bokhari, Franco Mariuzzo
Format: Default Preprint
Published: 2016
Subjects:
Other commerce, management, tourism and services not elsewhere classified
Pharmaceuticals
Growth
Product differentiation
Non-linear pricing
Business and Management not elsewhere classified
Online Access:https://hdl.handle.net/2134/23647
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