The antecedents and consequences of a customer value-oriented dominant logic: a dynamic managerial capabilities perspective

Market orientation has been primarily studied as a set of firm-level behaviours linked to the: generation of, dissemination of, and responsiveness to market intelligence (market-oriented behaviours). However, it has rarely been studied under an organisational culture perspective; the investigations...

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Bibliographic Details
Main Author: James M. Crick
Format: Default Thesis
Published: 2018
Subjects:
Other commerce, management, tourism and services not elsewhere classified
CVODL
Market orientation
Firm's dominant logic
Dynamic managerial capabilities
CVO functional resource investments
Sales performance
Business and Management not elsewhere classified
Online Access:https://hdl.handle.net/2134/33848
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https://hdl.handle.net/2134/33848

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