An examination of the impact of resources and the external environment amongst providers of UK banking services
This thesis answers calls for fine-grained studies of product diversification, in this case, predominantly using the resource based view of the firm. The context is UK providers of banking services. The thesis has developed the concept of resource matching. Resource matching combines levels of: reso...
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| Format: | Default Thesis |
| Published: |
2012
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| Subjects: | |
| Online Access: | https://hdl.handle.net/2134/11560 |
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