Exploring confusing issues in industrial market segmentation: an empirical study in the UK textiles industry

With increasing attention on segmentation, more and more bases for segmenting markets have been suggested in the past few decades. However, no studies on segmentation issues in the textiles industry have been found. This study explored the segmentation strategies and bases used in the textiles indus...

Full description

Bibliographic Details

Main Author:	Chien-Kun Lin
Format:	Default Thesis
Published:	1998
Subjects:	Other commerce, management, tourism and services not elsewhere classified untagged Business and Management not elsewhere classified
Online Access:	https://hdl.handle.net/2134/28188
Tags:	Add Tag No Tags, Be the first to tag this record!