Strategy and consumer behaviour in the financial services industry: the role and significance of transaction relationships.

This PhD develops a theoretical framework of consumer behaviour, drawing on existing literature in economics, psychology and consumer behaviour. That framework allows the articulation of the forms of buying behaviour used by individuals to structure their purchase decisions. Four common forms of buy...

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Bibliographic Details

Main Author:	Antony G. Beckett
Format:	Default Thesis
Published:	1998
Subjects:	Other commerce, management, tourism and services not elsewhere classified untagged Business and Management not elsewhere classified
Online Access:	https://hdl.handle.net/2134/15837
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