Determinants of corporate hierarchical branding strategies with reference to the fast moving consumer goods

Determinants of corporate hierarchical branding strategies with reference to the fast moving consumer goods

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Bibliographic Details
Main Author: Sylvie Laforet
Format: Default Thesis
Published: 1995
Subjects:
Other commerce, management, tourism and services not elsewhere classified
Corporate identity
Packaging
Branding
Business and Management not elsewhere classified
Online Access:https://hdl.handle.net/2134/7052
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expression 1
graphic 1

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