The image of a town centre: a retail perspective

Retail image has received considerable attention in the academic literature in recent years, its influence on consumer behaviour demonstrated extensively in contexts such as stores, brands, shopping malls and tourist destinations. It is therefore surprising that the study of retail image in a town c...

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Bibliographic Details
Main Author: Grazyna B. Stachow
Format: Default Thesis
Published: 2012
Subjects:
Other commerce, management, tourism and services not elsewhere classified
Retail image
Town centre
High street
Consumer behaviour
Functional
Experiential
Symbolic
Business and Management not elsewhere classified
Online Access:https://hdl.handle.net/2134/9855
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https://hdl.handle.net/2134/9855

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