Internationalisation of corporate visual identity strategies: a study of British multinational corporations and their Malaysian subsidiaries

Internationalisation of corporate visual identity strategies: a study of British multinational corporations and their Malaysian subsidiaries

Bibliographic Details

Main Author:	Tengku Chik Melewar Bin Tengku Nasir
Format:	Default Thesis
Published:	1994
Subjects:	Other commerce, management, tourism and services not elsewhere classified Corporate name Logo Slogan Business and Management not elsewhere classified
Online Access:	https://hdl.handle.net/2134/7434
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