The dimensionality of the market orientation construct

Market orientation is the implementation of the marketing concept and the organisation-wide creation of customer value. While there have been various conceptualisations and operationalisations of the market orientation construct, marketing academics have focused on a set of information-processing ac...

Full description

Saved in:
Bibliographic Details
Main Author: Jim Crick
Format: Default Article
Published: 2019
Subjects:
Other commerce, management, tourism and services not elsewhere classified
Market orientation
Customer value
Marketing concept
Entrepreneurial marketing
Business and Management not elsewhere classified
Online Access:https://hdl.handle.net/2134/37655
Tags: Add Tag
No Tags, Be the first to tag this record!

Internet

https://hdl.handle.net/2134/37655

Similar Items