Coopetition at the sports marketing/entrepreneurship interface: A case study of a Taekwondo organisation

Purpose – The purpose of this paper is to help develop the understanding of the nature of coopetition (collaboration as well as competition) and is set in the context of a Taekwondo organisation. Design/methodology/approach – Interviews were undertaken with 25 instructors in various clubs within New...

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Bibliographic Details

Main Authors:	David Crick, Jim Crick
Format:	Default Article
Published:	2016
Subjects:	Other commerce, management, tourism and services not elsewhere classified Sport Marketing management Business and Management not elsewhere classified
Online Access:	https://hdl.handle.net/2134/26848
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