The dark-side of coopetition: it’s not what you say, but the way that you do it

This study, underpinned by the Resource-Based View, contributes to our understanding of the dark-side of marketing regarding unwanted and undesirable behaviour that may be detrimental to businesses. It involves regional coopetition (simultaneous collaboration and competition) within New Zealand’s wi...

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Bibliographic Details

Main Authors:	Jim Crick, David Crick, Shiv Chaudhry
Format:	Default Article
Published:	2020
Subjects:	Other commerce, management, tourism and services not elsewhere classified Coopetition Dark-side New Zealand Resource based view Business and Management not elsewhere classified
Online Access:	https://hdl.handle.net/2134/38334
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