An appreciative inquiry into the first export order

Purpose – This study aims to report on an investigation into decision-making leading to a UK firm’s first export order. It demonstrates the application of appreciative inquiry (AI) as an underutilised research method in marketing investigations. Design/methodology/approach – An AI research approach...

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Bibliographic Details
Main Authors: David Crick, Jim Crick
Format: Default Article
Published: 2016
Subjects:
Other commerce, management, tourism and services not elsewhere classified
Marketing
Appreciative inquiry
Export
Internationalisation
Business and Management not elsewhere classified
Online Access:https://hdl.handle.net/2134/26846
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Internet

https://hdl.handle.net/2134/26846

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