Co‐creation in radical service innovation: a systematic analysis of microlevel processes

This empirical paper presents the results of a detailed case-study investigation of co-creation in radical service innovation. The rationale for the paper is that detailed interventions must be tracked to offer a realistic account of how co-creation occurs. This provides a strong empirical contribut...

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Bibliographic Details

Main Authors:	Helen Perks, Thorsten Gruber, Bo Edvardsson
Format:	Default Article
Published:	2012
Subjects:	Other commerce, management, tourism and services not elsewhere classified untagged Business and Management not elsewhere classified
Online Access:	https://hdl.handle.net/2134/11912
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