Co‐creation in radical service innovation: a systematic analysis of microlevel processes

This empirical paper presents the results of a detailed case-study investigation of co-creation in radical service innovation. The rationale for the paper is that detailed interventions must be tracked to offer a realistic account of how co-creation occurs. This provides a strong empirical contribut...

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Bibliographic Details
Main Authors: Helen Perks, Thorsten Gruber, Bo Edvardsson
Format: Default Article
Published: 2012
Subjects:
Other commerce, management, tourism and services not elsewhere classified
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Business and Management not elsewhere classified
Online Access:https://hdl.handle.net/2134/11912
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Internet

https://hdl.handle.net/2134/11912

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