An empirical study of the uptake of performance measurement by internet retailers

Purpose – The purpose of this paper is twofold: to identify levels of uptake of performance measurement by small and medium‐sized retail companies selling goods online, and to determine key factors, which could explain any variation in use of performance indicators. The study is designed to explore...

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Bibliographic Details

Main Authors:	G. Gunawan, Fiona Ellis-Chadwick, Malcolm King
Format:	Default Article
Published:	2008
Subjects:	Other commerce, management, tourism and services not elsewhere classified Internet Electronic commerce Performance measurement Small to medium‐sized enterprises Business and Management not elsewhere classified
Online Access:	https://hdl.handle.net/2134/37512
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