Learning and decision making in marketing planning: a study of New Zealand vineyards

PURPOSE. The purpose of this paper is to investigate how decision making and learning are related to marketing planning among owner/managers with lifestyle in comparison to growth-oriented objectives in the New Zealand wine industry. DESIGN/METHODOLOGY/APPROACH. The study reports on 12 interviews wi...

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Bibliographic Details

Main Authors:	David Crick, Jim Crick
Format:	Default Article
Published:	2015
Subjects:	Other commerce, management, tourism and services not elsewhere classified untagged Business and Management not elsewhere classified
Online Access:	https://hdl.handle.net/2134/26851
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