Conceptual foundation for a town centre physical/digital integration measurement tool

The purpose of this research is to propose a theoretical framework for the assessment of Town Centre Management from an omni-channel perspective. Moreover, there is a need for more multi-dimensional and empirical methods of measuring the Digital High Street performance (i.e., the integration of the...

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Bibliographic Details

Main Authors:	Fiona Ellis-Chadwick, A. Estrella-Ramon
Format:	Default Conference proceeding
Published:	2017
Subjects:	Other commerce, management, tourism and services not elsewhere classified Physical town centre Digital town centre Integration Customer experience Business and Management not elsewhere classified
Online Access:	https://hdl.handle.net/2134/26400
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