Do marketers use visual representations of destinations that tourists value? Comparing visitors' image of a destination with marketer-controlled images online

The study explores visitors’ image of a destination using online visitor-generated photography and compares the findings with images of the same destination that marketers create and control on the Internet. The two studies are conducted with Taiwan as the context-destination. Online visitor-generat...

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Bibliographic Details

Main Authors:	Nina Michaelidou, Nikoletta Theofania Siamagka, Caroline Moraes, Milena Micevski
Format:	Default Article
Published:	2013
Subjects:	Other commerce, management, tourism and services not elsewhere classified Destination image Taiwan Online visitor-generated photography Online visual representations Business and Management not elsewhere classified
Online Access:	https://hdl.handle.net/2134/15710
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