Relationship quality: an online retail perspective

This paper develops a model that empirically examines relationship quality (RQ) as a mediating factor between antecedents (aspects of B2B service quality) and outcomes (aspects of loyalty). Using a data set from retailers with an online presence, the analysis, using Structural Equation Modeling, sho...

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Bibliographic Details

Main Authors:	Roisin Vize, Joseph Coughlan, Aileen Kennedy, Fiona Ellis-Chadwick
Format:	Default Conference proceeding
Published:	2017
Subjects:	Other commerce, management, tourism and services not elsewhere classified Relationship quality B2B Service quality Loyalty Web Services Business and Management not elsewhere classified
Online Access:	https://hdl.handle.net/2134/26120
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