Opening strategy through 'Jamming': exploring the process

Jamming is a term which is increasingly common in case studies and literature, both academic and nonacademic, especially where topics such as social technology, collaboration and innovation are a predominant focus. An IBM expression which represents their use of social technologies to connect actors...

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Bibliographic Details
Main Authors: Josh Morton, Alex Wilson, Louise Cooke
Format: Default Conference proceeding
Published: 2015
Subjects:
Other commerce, management, tourism and services not elsewhere classified
Collaboration
IBM
Jamming
Open strategy
Openness
Social media
Social technology
Business and Management not elsewhere classified
Online Access:https://hdl.handle.net/2134/19711
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