The role of digital in the town centre experience

To date, omnichannel activity is studied between consumers and an individual retail brand or within a single retail setting, whereas consumer search activity and customer shopping journeys regularly involve multiple brands and multiple channels, both offline or online. This is particularly important...

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Bibliographic Details
Main Authors: Cathryn Hart, Fiona Ellis-Chadwick, Iftakar Haji
Format: Default Conference proceeding
Published: 2017
Subjects:
Other commerce, management, tourism and services not elsewhere classified
Customer experience
Digital
Town centre
Multichannel
Omnichannel
Business and Management not elsewhere classified
Online Access:https://hdl.handle.net/2134/26124
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https://hdl.handle.net/2134/26124

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