Marketing to Jedi Knights may be just as reliable as current market segmentation methods

Marketing to Jedi Knights may be just as reliable as current market segmentation methods

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Bibliographic Details
Main Authors: Paul Taylor-West, Donna Champion, Jim Saker
Format: Default Conference proceeding
Published: 2016
Subjects:
Other commerce, management, tourism and services not elsewhere classified
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Business and Management not elsewhere classified
Online Access:https://hdl.handle.net/2134/21791
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Internet

https://hdl.handle.net/2134/21791

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