The role of marketing resources in radical innovation activity: antecedents and payoffs

While radical product innovations represent significant engines of firm growth, questions remain over whether marketing helps or hurts (1) a firm's radical product innovation activity and (2) its rewards from radical product innovation activity. By attaching an attention-based view of the firm...

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Bibliographic Details

Main Authors:	Kyriakos Kyriakopoulos, Mathew Hughes, Paul Hughes
Format:	Default Article
Published:	2015
Subjects:	Other commerce, management, tourism and services not elsewhere classified untagged Business and Management not elsewhere classified
Online Access:	https://hdl.handle.net/2134/24330
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