The facets, antecedents and consequences of coopetition: An entrepreneurial marketing perspective

Purpose – The purpose of this study is to explore the facets, antecedents and consequences of coopetition using three dimensions of entrepreneurial marketing theory and insights from the resource-based view of the firm. Coopetition is the interplay between competition and cooperation in which compan...

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Bibliographic Details
Main Author: Jim Crick
Format: Default Article
Published: 2017
Subjects:
Other commerce, management, tourism and services not elsewhere classified
Coopetition
Entrepreneurial marketing
Resource-based view
New Zealand wine industry
Organisational performance
Qualitative research
Business and Management not elsewhere classified
Online Access:https://hdl.handle.net/2134/27690
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