Employees’ external representation of their workplace: key antecedents

Drawing on attitude theory, this study investigates the drivers of employees’ expression of favorable opinions about their workplace. Despite its theoretical and managerial importance, the marketing literature largely ignores the topic. This study advances prior research by developing, and empirical...

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Bibliographic Details

Main Author:	Cristiana R. Lages
Format:	Default Article
Published:	2012
Subjects:	Other commerce, management, tourism and services not elsewhere classified Attitude theory Workgroup support External representation of the workplace Frontline service employees Business and Management not elsewhere classified
Online Access:	https://hdl.handle.net/2134/9197
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