Healthcare self-management tools: promotion or prevention regulatory focus? A scale (PR-PV) development and validation

Health self-management tools, believed to provide effective and cost-efficient healthcare, are often rejected by consumers. Regulatory focus theory (Higgins 2014) could facilitate adoption patterns of such tools by positioning adoption as matching/mismatching individual motivational concern: promoti...

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Bibliographic Details

Main Authors:	Marzena Nieroda, Kathy Keeling, Debbie Keeling
Format:	Default Article
Published:	2015
Subjects:	Other commerce, management, tourism and services not elsewhere classified untagged Business and Management not elsewhere classified
Online Access:	https://hdl.handle.net/2134/17115
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