Introduction to the special thematic symposium on the ethics of controversial online advertising

The field of marketing and consumer ethics has evolved considerably over the past twenty years, yet research on specific areas of advertising ethics remains limited. This limitation persists despite developments in digital technologies, and the impact they have had on advertising practice generally...

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Bibliographic Details
Main Authors: Caroline Moraes, Nina Michaelidou
Format: Default Article
Published: 2017
Subjects:
Other commerce, management, tourism and services not elsewhere classified
Advertising ethics
Online advertising
Controversial advertising
Consumer ethics
Business and Management not elsewhere classified
Online Access:https://hdl.handle.net/2134/17794
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