Implications of customer and entrepreneurial orientations for SME growth

PURPOSE. The aim of this paper is to empirically investigate how the business orientations of customer orientation (CO) (represented by responsiveness to customers) and entrepreneurial orientation (EO) (represented by proactiveness, innovativeness and risk‐taking) impact the growth of SMEs. DESIGN/M...

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Bibliographic Details
Main Authors: Fabian Eggers, Sascha Kraus, Mathew Hughes, Sean Laraway, Susan Snycerski
Format: Default Article
Published: 2013
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Online Access:https://hdl.handle.net/2134/26361
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