Export strategic orientation–performance relationship: Examination of its enabling and disenabling boundary conditions

This study finds that the form of relationship between export strategies – entrepreneurial orientation (EO) and export market orientation (MO) – and export sales performance is curvilinear and dependent on levels of intra-firm resource coordination capabilities. Findings from primary data drawn from...

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Bibliographic Details

Main Authors:	John Cadogan, Nathaniel Boso, Victoria Story, Ogechi Adeola
Format:	Default Article
Published:	2017
Subjects:	Other commerce, management, tourism and services not elsewhere classified Export entrepreneurial orientation Export market orientation Resource coordination capability Export sales performance Business and Management not elsewhere classified
Online Access:	https://hdl.handle.net/2134/21875
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