Strategy development: driving improvisation in Malaysia

Improvisation is vital for strategy development, but there remains a lack of understanding about this phenomenon. This emerges directly from the insufficient investigation of its drivers and context. This paper extends improvisation research to the unexplored competitive settings of an emerging midd...

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Bibliographic Details
Main Authors: Ian Hodgkinson, Paul Hughes, Darwina A. Arshad
Format: Default Article
Published: 2015
Subjects:
Other commerce, management, tourism and services not elsewhere classified
Emerging economy
Improvisation
Malaysia
Middle-income
Strategy
Turbulence
Business and Management not elsewhere classified
Online Access:https://hdl.handle.net/2134/18864
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