Improving competitive positioning through complementary organisational resources
Purpose - In this paper we draw upon resource-based theory to explore the role of existing, complementary organisational resources, in leveraging sustainable improvements in competitive positioning, resulting from information systems initiatives. Design/Methodology/Approach – A research model has be...
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| Main Authors: | , |
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| Format: | Default Article |
| Published: |
2013
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| Subjects: | |
| Online Access: | https://hdl.handle.net/2134/13420 |
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