Improving competitive positioning through complementary organisational resources

Purpose - In this paper we draw upon resource-based theory to explore the role of existing, complementary organisational resources, in leveraging sustainable improvements in competitive positioning, resulting from information systems initiatives. Design/Methodology/Approach – A research model has be...

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Bibliographic Details
Main Authors: Neil Doherty, Mark J. Terry
Format: Default Article
Published: 2013
Subjects:
Online Access:https://hdl.handle.net/2134/13420
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