Understanding the town centre customer experience (TCCE)

This research enhances the understanding of consumer behaviour and customer experience in the context of town centres. First, it defines Town Centre Customer Experience (TCCE) as a multi-faceted journey that combines interactions with a diverse range of public and private organisations, including re...

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Bibliographic Details
Main Authors: L. Stocchi, Cathryn Hart, Iftakar Haji
Format: Default Article
Published: 2016
Subjects:
Other commerce, management, tourism and services not elsewhere classified
Town centres
Customer experience
Consumer behaviour
Consumer loyalty
Business and Management not elsewhere classified
Online Access:https://hdl.handle.net/2134/24689
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https://hdl.handle.net/2134/24689

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