Incorporating coopetition into the entrepreneurial marketing literature: Directions for future research

Purpose – The purpose of this paper is to extend the entrepreneurial marketing literature to account for coopetition (the interplay between cooperation and competition). This paper is also designed to highlight the research gaps surrounding coopetition, so that academics, working at the marketing/en...

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Bibliographic Details
Main Author: Jim Crick
Format: Default Article
Published: 2019
Subjects:
Other commerce, management, tourism and services not elsewhere classified
Coopetition
Entrepreneurial marketing
Marketing/entrepreneurship interface
Organisational performance
Competitive intensity
Business and Management not elsewhere classified
Online Access:https://hdl.handle.net/2134/36327
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https://hdl.handle.net/2134/36327

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