Usage, barriers and measurement of social media marketing: an exploratory investigation of small and medium B2B brands

Previous research has established the benefits of branding for business-to-business (B2B) organizations. Various tools can be used to support B2B brands, including the internet and other interactive technologies. Yet research on how organizations use Social Networking Sites (SNS) to achieve brand ob...

Full description

Bibliographic Details

Main Authors:	Nina Michaelidou, Nikoletta Theofania Siamagka, George Christodoulides
Format:	Default Article
Published:	2011
Subjects:	Other commerce, management, tourism and services not elsewhere classified Social media Social networking sites B2B brands SMEs Business and Management not elsewhere classified
Online Access:	https://hdl.handle.net/2134/15705
Tags:	Add Tag No Tags, Be the first to tag this record!