Cyber retailing in the UK: the potential of the internet as a retail channel

A myriad opinions has been propounded to explain how “cyberspace” can be exploited by commercial organisations. For the most part they are speculative, visionary or promotional. This work seeks to redress the balance by focusing on the utilisation of the Internet within the UK retail sector and exam...

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Bibliographic Details
Main Authors: Neil Doherty, Fiona Ellis-Chadwick, Cathryn Hart
Format: Default Article
Published: 1999
Subjects:
Other commerce, management, tourism and services not elsewhere classified
Distribution channel
Internet
Marketing channels
Marketing communications
Retailing
United Kingdom
Business and Management not elsewhere classified
Online Access:https://hdl.handle.net/2134/8334
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https://hdl.handle.net/2134/8334

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