Redressing the sleeper effect: evidence for the favorable persuasive impact of discounting information over time in a contemporary advertising context

The shift in the accessibility of positive and negative information about consumer products on the Internet calls for a revisiting of persuasion effects. A counterintuitive effect, called the sleeper effect, predicts that attitudes toward a persuasive message have the potential to increase in favora...

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Bibliographic Details

Main Authors:	Adrienne Foos, Kathy Keeling, Debbie Keeling
Format:	Default Article
Published:	2016
Subjects:	Other commerce, management, tourism and services not elsewhere classified untagged Business and Management not elsewhere classified
Online Access:	https://hdl.handle.net/2134/19633
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