Exploring value as the foundation of value proposition design

Purpose: Business models define the activity system that an organization employs to create and capture value. As such, business models are essentially the application of strategic management. The term business model, however, suffers from definitional ambiguity which makes the construction of effect...

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Bibliographic Details
Main Authors: Taman H. Powell, Mathew Hughes
Format: Default Article
Published: 2016
Subjects:
Online Access:https://hdl.handle.net/2134/24335
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