APA (7th ed.) Citation

Powell, T. H., & Hughes, M. (2016). Exploring value as the foundation of value proposition design.

Chicago Style (17th ed.) Citation

Powell, Taman H., and Mathew Hughes. Exploring Value as the Foundation of Value Proposition Design. 2016.

MLA (9th ed.) Citation

Powell, Taman H., and Mathew Hughes. Exploring Value as the Foundation of Value Proposition Design. 2016.

Warning: These citations may not always be 100% accurate.