Developing and validating a multi-dimensional measure of coopetition

Purpose – Coopetition, namely, the interplay between cooperation and competition has received a good deal of interest in the business-to-business marketing literature. Academics have operationalised the coopetition construct and have employed these measures to test the antecedents and consequences o...

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Bibliographic Details

Main Authors:	Jim Crick, David Crick
Format:	Default Article
Published:	2019
Subjects:	Other commerce, management, tourism and services not elsewhere classified Local-level coopetition National-level coopetition Organisation-level coopetition Scale development and validation Business-to-business marketing Multidimensional variables Business and Management not elsewhere classified
Online Access:	https://hdl.handle.net/2134/37486
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