Social media advertising: Factors Influencing Consumer Ad Avoidance

Social media has become a key field for expansion of advertising. However, despite the enthusiasm of both advertisers and technology providers, intense advertising on social media may result in companies’ messages being lost amongst the ‘noise’. This has led advertisers to create more daring adverts...

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Bibliographic Details

Main Authors:	C. Ferreira, Nina Michaelidou, Caroline Moraes, M. McGrath
Format:	Default Article
Published:	2017
Subjects:	Other commerce, management, tourism and services not elsewhere classified Social media advertising Advertising avoidance Controversial adverts Structural equation modelling Business and Management not elsewhere classified
Online Access:	https://hdl.handle.net/2134/24186
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